Build with 10+ years of mobile growth knowledge
Your competitor launched a winning ad 8 days ago. You still don’t know about it.
While you’re checking the Meta Ads Library manually once a week, your competitors are scaling ads you haven’t even seen yet.
By the time you notice their winning creative, they’ve already:
✅ Spent $40K testing and validating it
✅ Scaled it to profitability
✅ Captured your target users
✅ Moved on to the next winning angle
Here’s What’s Actually Happening
(And Why You Keep Missing It)
Week 1:
Your competitor launches 5 new ad variations. They’re testing on $200/day to find the winner
Week 2:
One ad is crushing it: 3.2% CTR, $8 CPI. They scale to $2K/day
Week 3:
They’ve acquired 250 new subscribers at profitable LTV:CAC
Week 4:
You finally check the Ads Library and see it for the first time. You try to copy it, but creative fatigue has already started
You just lost a 3-week head start.
By the time you react, they’re already iterating on v2.
But it gets worse:
They’ve now validated:
✅ The creative angle works
✅ The audience responds
✅ The messaging converts
✅ The LTV justifies the CAC
You’re just copy-pasting their ad into your account hoping it works
Who do you think wins that race?
The Old Way vs. The New Way
And what you should do
❌ The Old Way (Manual Stalking)
Monday: “I should check what competitors are running…”
Tuesday: Open Meta Ads Library → Search competitor → Scroll through 40 ads
Wednesday: Forget to check
Thursday: Forget to check
Friday: “I should really check…” → Too busy
Next Monday: Finally check → “Wait, when did they launch this?”
Tuesday: Copy their ad → Run it → “Why isn’t this working?”
—
Result: Always 1-2 weeks behind. Always copying fatigued creative. Always wondering what you missed.
✅ The New Way (Auto-Pilot)
Monday morning: Slack notification: “Competitor X launched 39 new ads. But only 4 are getting any reach. Look at these winners.”
→ Click to see ads
→ Read AI analysis on why they’re testing this angle
→ Decide if you want to test a similar concept
Tuesday: Your version is already live
Wednesday: You’re testing alongside them, not behind them
—
Result: You see everything they launch, and cut through the BS. You save time and money by just testing their peak ads. You compete with equal information.
What You Actually Get
A weekly unfair advantage over your competitors’ new ads. Delivered into your Slack channel.
What you get
The complete workflow to spot peak ads in your niche
Let your competitors do the heavy lifting on wasting ad dollars. You find the winners on autopilot.
Finally, a simple tool
Don’t worry about manual workload anymore. You don’t need a growth person sitting in front of just another endless feed
Trend spotting across all competitors
“3 of your competitors launched UGC-style ads this week”
“Competitor X is testing longer video formats (30s vs their usual 15s)”
“Competitor Y launched 8 new ads, possible new budget/push”
Seamless Integration
You don’t set anything up. I do.
You tell me: Which competitors to monitor
I handle: Meta Ads Library integration, Slack webhook setup, AI analysis pipeline
Workflow Automation
Every week you’ll get the top ads of your competitors directly into your Slack channel. No setup required from your side
AI-Powered Insights
Hook analysis: “Opens with problem-aware messaging targeting users frustrated with…”
Estimated intent: “Testing new audience segment (women 35-50) based on creative angle…”
Creative pattern: “Uses UGC-style testimonial format, which is trending in fitness apps…”
Psychological triggers: “Leverages loss aversion + social proof + specificity…”
New ads from your competitors
Every new ad they launched last week
Direct Meta Ads Library URLs (one click to view)
Sorted by competitor, so you can see patterns
Why This Approach Works
The truth about competitor tracking:
❌ You don’t need another dashboard
You’re already drowning in tabs. The LAST thing you need is “one more place to check.”
✅ You need intel delivered to where you already are
You live in Slack. Your team lives in Slack. Notifications work. Dashboards get ignored.
❌ You don’t need to see EVERY ad
You don’t care about their 47 variations of the same concept. Most concepts fail.
✅ You need to see NEW ads + understand WHY they launched them
What changed? What are they testing? What worked that made them iterate?
❌ You don’t need real-time alerts
Getting pinged every time a competitor launches something is noise, not signal.
✅ You need weekly digests you can actually process
Monday morning. Fresh coffee. 10 minutes reviewing what happened last week. Then you decide your week’s strategy.
Who This Is For (And Who It’s Not For)
This is for you if:
✅ You’re running mobile app ads on Meta
✅ You have 3-10 direct competitors you need to monitor
✅ You’re tired of manually checking the Ads Library
✅ You’ve been blindsided by a competitor’s winning creative before
✅ You want to compete with equal information, not guesswork
This is NOT for you if:
❌ You think wait and see is a good strategy
❌ You want real-time alerts on every single ad change (too much noise)
❌ You need historical ad data from 2008 until now (this is forward-looking)
❌ You’re not running Meta ads for mobile apps
Real Scenarios Where This Saves You
Scenario 1: The Silent Pivot
What happens:
Your main competitor quietly shifts from problem-focused ads to social proof testimonials. They run this for 2 weeks before you notice.
❌ Without this tool:
You’re still running problem-focused ads while they’re capturing users with proof. You wonder why your CPIs are rising. Two weeks later you finally see their new ads and realize you’ve been outpositioned.
✅ With this tool:
Monday morning: “Competitor X launched 4 testimonial-style ads”
AI analysis: “Shift from problem-aware to product-aware messaging. Possible signal they’re targeting warmer audiences or retargeting.”
Your action: Test similar approach by Wednesday. You’re only 3 days behind instead of 14.
Scenario 2: The Budget Push
What happens:
Competitor launches 12 new ads in one week (they usually launch 2-3).
❌ Without this tool:
You have no idea they’re pushing hard. You maintain normal testing pace. By the time you notice their increased presence, they’ve captured significant market share during their push.
✅ With this tool:
Monday alert: “Competitor Y launched 12 new ads (6X their normal volume)”
Your immediate thought: “They just raised funding / launching new feature / seasonal push”
Your action: Investigate why they’re pushing and decide if you need to increase your own volume to compete during this window.
Scenario 3: The New Angle
What happens:
Competitor discovers a winning angle you haven’t tested: targeting a specific user pain point you ignored.
❌ Without this tool:
They scale this for weeks. By the time you copy their ad, it’s already saturated and fatigued. Your version performs poorly. You assume the angle doesn’t work, when really you’re just late.
✅ With this tool:
Week 1: See their first test of the new angle
Week 2: See them iterate and launch 3 variations
Week 3: See them scale (same ads running, no new tests = winner)
Your action: Test your own version of this angle while it’s still fresh. You ride the wave instead of missing it.
Pricing & Plans
Simple pricing that pays for itself
Think about the hours you spend manually checking your competitors.
From €9900
Custom per project
You need something specific? Let me know how to integrate a flexible ad spy tool into your workflow.
€249
/month
Growth
You want it all. A fast Slack integration to see winning ads and why they work. Advanced AI analysis with psychological insights. Plus already written briefings for your design team. And these are tailored to your brand.
€49
/month
Basic
You require a reliable ad spy bot without the fluff that pings you in Slack. No learning curve for just another dashboard.
Still unsure? Every monthly plan comes with a 14-day 100% money-back guarantee. Experience the service risk-free, and if it’s not for you, we’ll ensure you’re fully refunded. No questions asked.
Simple process:
1/ You tell me which competitors to track
2/ You give me your Slack webhook URL
3/ You get your first report next Monday
No contract. Cancel anytime.
The Real Value
Let’s talk about what €249/month actually buys you:
❌ If you hired a FTE to do this manually:
- 5 hours/week checking 10 competitors = 20 hours/month
- At $20/hour = $400/month
- And they wouldn’t give you AI analysis
- And you’d have to train them
- And they’d still miss things
❌ If you did it yourself:
- 2 hours/week minimum (if you’re disciplined)
- 8 hours/month at your hourly rate
- If you bill at $100/hour = $800/month
- Plus the mental overhead of “I should check competitors…”
✅ What you actually get for €249:
- Zero time investment
- Professional analysis you wouldn’t think of yourself
- Consistent monitoring (no “I forgot to check” weeks)
- Organized, actionable insights instead of random ideas
- Not sitting in front of another endless feed with random ads
- No more endless creative meetings with the outcome “let’s rethink this next time”
- Ready-made briefings based on winner ads
- You learn the hidden mechanics of peak ads (copywriting, psychology, motivation)
💰 But here’s the real ROI:
Catching ONE winning angle one week earlier:
- They spend $10K testing to find the winner
- You see it working and adapt immediately
- You skip their failed tests and jump to what works
- You save $10K in test budget + 1 week of time
That one insight pays for 3.3 years of this service.
Frequently Asked Questions
Got Questions?
I’ve Got Answers.
Can’t I just check the Meta Ads Library myself?
Yes. And you SHOULD be doing that anyway.
But here’s what actually happens:
- Monday: “I should check…”
- Tuesday-Friday: Too busy
- Next Monday: “Oh shit, I forgot again”
- Two weeks later: Finally check
- Competitor has been scaling winners for 10 days
This isn’t about CAN you check manually.
It’s about WILL you check consistently, every week, for 10 competitors, with deep psychological analysis? Be honest with yourself.
Why Slack? Why not email?
Because you actually read Slack. Email gets buried. Dashboards get forgotten. Slack is where you already work. The best advantage is worthless if you never see it.
What if I only have 3-5 competitors?
Perfect. Monitor 3-5 competitors. You can always add more later. Most people overestimate how many competitors actually matter. Focus on the ones directly competing for your target audience.
Can I see historical ads from before I sign up?
No. This is forward-looking ads intelligence. When you start, you’ll see new ads from that point forward. This isn’t an ads archive, it’s a monitoring system. We are focusing on the newest ad trends.
When was the last time you were inspired by an ad from 2019? Honestly.
What if my competitor pauses their ads?
Then you’ll get a notification: “Competitor X: No new ads this week”
That’s actually a valuable insight:
Are they shifting budget elsewhere?
Are they pausing their ads?
Did they stop spending?
Silence is a signal too.
Do you guarantee I’ll find winning ads?
No. This tool gives you intelligence, not guarantees.
What I guarantee:
✅ You’ll see winning ads your competitors launches
✅ You’ll get AI analysis on why they might work
✅ You’ll never be blindsided by a competitor’s move again
What I don’t guarantee:
❌ You’ll suddenly dominate your market
❌ Blindly copying their ads will work for you
What if I want to change which competitors I’m tracking?
Just tell me. I’ll update your list.
Based on your plan, you can add as many brands as possible.
Use them however you want.
How long does setup take?
For you? 5 minutes.
For me? ~30 minutes.
You send me:
- List of competitor app names / Facebook Page names
- Your Slack webhook URL
I handle the rest.
First report: Next Monday.
Who is running this service?
This is not an agency. This is not a big business. This is a one-man show.
🖐 Hey, I’m Sven
- 10+ years in the mobile industry
- Worked with dozens of apps and helped them outcompete their competition
- I can do creative strategy, programming and mobile app growth
Say hi on LinkedIn. https://www.linkedin.com/in/svenjuergens/
14-Day Money-Back Guarantee
Try it risk-free for 2 weeks.
If you don’t find it valuable, I’ll refund you. No questions asked.
The only way this doesn’t work is if:
- Your competitors aren’t running ads (you will know it anyways).
- You ignore the notifications or don’t act.
- You expect magic, not data (you won’t magically turn your business into a unicorn overnight).
If it’s not valuable, you get your money back.
That’s just how I do business.
The Question Isn’t Whether You Should Track Competitors
You already know you should.
The question is:
Will you actually do it consistently?
Or will it be another thing on your list you “should” do but never prioritize?
This removes the friction.
This makes it automatic.
This ensures you never miss what matters.
While your competitors are scaling in the dark, you’ll see everything they’re testing.